A Proud moment for INIFD South Mumbai as we are awarded as the Top Private New Age Design Institute 2024 by Times of India, Mumbai

Fashion business management deals with the commercial and strategic aspect of the fashion trade. It is another fashion designing course in Mumbai that you can take up. As a fashion designing institute in Mumbai committed to shaping students’ careers and encouraging entrepreneurship, we have thoughtfully designed the course to help students learn various aspects like marketing, HR management, accounting, fashion economics, project management, advertising, branding, and strategy. It is a comprehensive course that helps students strengthen the commercial angle and emerge as better managers as well.

Course Contents

  • Fashion Marketing
  • Market Research Techniques
  • Accounting For decision making
  • Human Resource Management
  • Principles of Economics
  • Fashion Marketing Project
  • Fashion Advertising
  • Fashion Coordination and Promotion
  • Academic Research & Communication Skills
  • Fashion and The Consumer

Learning Outcome

By the end of this course you will have :

  • Learnt to identify various marketing techniques
  • Gained a good understanding of brand positioning
  • Received insights of the changing methodologies of managing business
  • Developed an understanding of how to build target customer profiles

Additional Career Opportunities

Fashion Business Management:

A fashion business manager works as an important link between designers and manufacturers. They analyse a customer’s buying behaviour, manage client relations, stay abreast of current trends, and ensure effective brand and product promotion.

Retail Manager:

A retail manager is another challenging position that involves various tasks and responsibilities. It includes managing routine store operations like inventory management, monitoring customer returns, training employees, etc. They play a crucial role in the retail sector, as they look after various critical aspects of the store.


A fashion buyer’s role involves analysing customer buying patterns and forecasting trends. Additionally, they review existing merchandise, its performance, and take crucial stocking and restocking decisions.


A merchandiser takes care of everything that takes place from the delivery of a product to the store to the moment a buyer picks it up. Besides, they are also responsible for monitoring product appearance and supply in multiple stores in their territory.

Own Fashion Label:

Tap into the enormous opportunities as a fashion entrepreneur. You can begin your own fashion label after gaining considerable experience and provided you have unique and creative designs in mind.

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